Brief: International Society of Typographic Designers (ISTD) brief. Conduct a rigorous investigation of the lighthouses in your region. From your research, develop an appropriate format and creative typographic solution that effectively communicates your chosen message to your intended audience.
Problem: My parent’s house is in Norfolk, which boasts a beautiful coastline, with equally striking lighthouses. The seaside towns in which these lighthouses are situated are rather small and desolate, and the isolated and mysterious lighthouses reflect this. I wanted to create something that encapsulates this and that would appeal to these seaside towns’ traditional and ageing populations.
Solution: I studied three of the major lighthouses in Norfolk, in the seaside towns and villages of Hunstanton, Cromer and Happisburgh. I photographed them on a foggy drizzly day in December using both a Polaroid camera and 35mm film to achieve a solitary and eerie effect.
Solution: I designed a typeface inspired by the form and character of all three of the lighthouses I studied. It is sleek, clean and simple. The aim was to design a type that is classy and traditional, yet moody and alluring, to reflect the lighthouses and the towns they are situated.
Solution: I then created a type specification book to show off my photography with the typeface I designed, called ‘The Lighthouses of Norfolk’. It contains photographs of each lighthouse, along with the year they were established and their height in metres. I took a minimal approach to this, again, to cultivate that sense of seclusion.